Artwork Requirements for Branded Promotional Products

Need some custom artwork? We’ve got you covered! Our team of professional artists can help you create the artwork you need to make any great custom promotional product. If you need help creating a custom design, please contact us.

Artwork Guidelines for our Promotional Merchandise

Graphics designed for full-color imprinting on a catalog or shrunk for use on a web site are different than what we need to print a custom T-shirt or other merchandise. Here are the types of artwork that can be used for prepress and printing without the need for modifications. [NOTE: If you need us to work with your files, that’s okay too – but you might incur extra charges or cause delays.]

Preferred Software Formats:

  • Adobe Illustrator: CS5 or newer.
    • Convert text to outlines. Please avoid using transparencies with spot colors.
    • Support files must be EPS, TIFF or PDF.
    • Export files as AI, EPS or PDF.

Accepted Software Formats:

  • Adobe InDesign: CS5.5 or newer.
    • InDesign native artwork must be accompanied with all support files including fonts and linked images.
    • Support files must be EPS, TIFF or PDF.
    • Export files as IND, EPS or PDF.
  • Quark Xpress
    • 9.0 or newer. Quark Xpress native artwork must be accompanied with all support files including fonts and linked images.
    • Support files must be EPS, TIFF or PDF.
    • Export files as QXD, EPS or PDF.
  • CorelDRAW
    • (Mac format; version 11, PC Format; version X5.) Keep colors as spot. Send all support files. Export text as curves.
    • Export files as AI, EPS or PDF.

Support Files:

  • EPS
    • Illustrator: Save as Illustrator EPS.
    • Quark Xpress: Save page as EPS.
  • TIFF
    • PhotoShop: Save as 300 dpi grayscale at actual size.
    • Bitmap Raster Image: 1200 dpi at finished imprint size.
  • PDF
    • File must contain: vector art, high resolution (300 dpi) grayscale images at finished imprint size for halftones and postscript fonts.
  • Fonts
    • Convert all text to “paths” or “outlines” (Vector Art). If this is not possible, send fonts in both screen and printer Type 1 fonts used. List all font names. We have the complete Adobe font library. No PC fonts accepted.
  • Compression
    • Stuffit® and WinZip®

Please note we DO NOT ACCEPT artwork created in Microsoft Publisher, Powerpoint, Excel, Paint, Word, etc. 

Vector Art

Vector art is produced by programs such as Adobe Illustrator and CorelDraw. Vector artwork stores mathematical information about lines and shapes. It scales easily without producing “stair-step” edges. Vector art adapts to the resolution of any output device and is considered to be resolution independent.

Raster Art

Raster artwork and images are defined by a “checkerboard” pattern, similar to viewing mosaic tiles. Raster images are limited by the number of pixels and cannot be enlarged without producing noticeable jagged, stair-stepped edges. Raster images are produced by digital cameras, scanners, and programs such as Adobe Photoshop. Send file in at 100% size.