Apparel fair-washing is here.
We stumbled across this example of fair-washing for T-shirts, and we are compelled to share as a sort of public service announcement to fellow fair traders.
The basic point is this: a tee shirt company that clearly wants to do good in the world is claiming their shirts are "fair trade." The shirts are in no way actually "fair trade" as anyone in any part of the movement would define the term, (yes, even Fair Trade USA).
Here's a brief timeline:
1. In 2000, Worldwide Responsible Apparel Production, (WRAP) is established after "several prominent apparel producers approached the American Apparel Manufacturers Association."
2. Contraversy follows WRAP because of this close industry connection, resulting in this quote from Making Global Self-Regulation Effective in Developing Countries. This Oxford University Press published book states:
WRAP has been criticized by a range of stakeholders for it's perceived industry bias and low level of public transparency.
3. Next Level Apparel's 2010 catalog states their factories are sweatshop-free, child-labor free, socially responsibly, and respecting the environment. They say this is because they are "WRAP certified" and "Wal-Mart approved."
4. Sevenly charity T-shirt brand says on their FAQ page, live in 2012, that they use "fair trade" T-shirts from Next Level Apparel.

January's New Custom Merch - Elegant, Economical, & Practical
Without much fanfare, in cities and states across the country, real change is coming. It's not the sort of change that generates headlines. It doesn't involve a paradigm-shifting election or a sweeping Supreme Court decision. But it is the sort of change that will change lives, both in the United States and across the world. And it could well be the beginning of something much bigger.

The No More Foundation
Just like our clients who are Quaker, Jewish, Muslim, Universalist Unitarian, and Interfaith, this Christian group knew they needed sweatshop-free T-shirts. And because they are using the shirts to raise funds, they also needed to make sure the shirts were stylish so people would buy them.

Can you remember the first time you heard an argument for child labor?