Business and Trade Show Ready: Getting Your Message Across

Converting Passerby to Client

We try to take our own advice from time to time, especially with regards to self promotions. We created this trade show booth (left) at this year's Central Mass Business Expo held at Worcester's DCU Center last week. The visual impact was strong, wouldn't you agree?Our recent blog on "The Secret to Irresistible Trade Show Promotions" lays out some basic best practices for trade show impact. Booths should convey a unified, clear message (and useful take-home giveaways don't hurt!).

Kevin W. O’Brien Interviewed by Worcester T&G – “Tragedy Puts Spotlight on Sweatshops”

Tragedy Puts Spotlight on Sweatshops

We've reached a watershed moment in the history of the international labor movement. For decades now, garment workers have been dying while toiling in unsafe factories, subcontracted by western apparel giants who deny any responsibility for these preventable tragedies. But for the first time in a generation, ethically-made options are on the upswing, and workers are regaining a sense of dignity and empowerment.Our CEO and co-founder, Kevin O'Brien, has made it his life's work to better understand domestic and global supply chains as well as responsible production. He works tirelessly to fill orders with factories that value transparency and a democratic worker voice. This is the goal of Ethix Merch, and we're very excited to be recognized for the work we do. This week we were featured by the Worcester Telegram & Gazette.Thanks to all those involved in spreading the word about worker safety, respect, and ethically sourced garments. You can see the interview on Worcester T&G, or read it below:

Custom Calendars, Planners, and Desk Pads: Promotional Items, or Really “Customer Gifts”?

Promotions in Disguise

Whenever you get a calendar from someone, don't you really think of it as a gift? You know you do! We all do! We think of it as something useful, that really needs to be kept. And we're grateful that whoever sent that custom calendar (even if it is a promotional item) thought of us.When you send a supporter or customer a promotional calendar, you know you're sending it because it promotes your brand all year long. But what's great about this type of customized promotional item is that the recipients don't see it that way: chances are, they consider your promotional calendar as simply a gift.

Promotional Products for Safety Campaigns during Crime Prevention Month

October is National Crime Prevention Month

Seems like there's a meaning to every month these days! Not only is October known for Fair Trade Month, Breast Cancer Awareness, and Co-op celebrations, but hey, guess what? It's also crime prevention month!Some people think it's a crime NOT to buy promotional items made right here in America. Think about all those scary stories of unsafe working conditions and poor product quality from shady operations overseas.... now that's a crime. But have no fear, Ethix Merch is here! 

Senate Honors Ethix Merch for Ethically Made Promotions

Official Citation issued to Ethix Ventures, Inc. by the Massachusetts Senate

Massachusetts Senator Richard T. Moore visited our Sutton office to issue our team of Merchant Adventurers with an official citation. Don't worry, it was the pleasant kind of citation!Senator Moore had recently read about our company’s work in promoting ethically made promotions and merchandise, and wanted to recognize our efforts by presenting our staff with a Senate Citation. Our citation was issued in recognition of our "efforts to set high industry standards and promoting ethically made merchandise" by selling sweatshop-free merchandise.

From Home with Love! Ethical T-shirts Supporting Troops.

Firefighters Supporting Troops with Ethical T-shirts

[caption id="attachment_3225" align="alignright" width="400"] Click to enlarge the T-shirt images[/caption]Career union firefighters in Summit, NJ wanted to support the thousands of soldiers overseas in Iraq and Afghanistan by by organizing a T-shirt fundraiser for the U.S. troops.  Firefighters Mutual Benevolent Association Local 54 in New Jersey called Ethix for customized USA made, Union printed T-shirts to sell locally and send to our military personnel serving overseas. This was a story we needed to share!