Getting a new blog off the ground is challenging. (Just ask the 4 million or so lowest ranked bloggers on Technorati.)
The challenge is often made easier once you can find your niche. From there it’s a simple matter of creating useful content and developing relationships with fellow bloggers and readers.
With the Ethix Merch Blog, though, we are facing a somewhat more daunting task, which is that our niche – activism, the labor movement, the Sweatshop free movement, and the economic justice movement – is populated mostly by non-profit organizations and individual bloggers.
Blogs operated by small businesses like ours can easily feel left out in the cold. This is not a complaint, I realize, that is likely to fall on sympathetic ears. Over the years, activists and community groups on the left have had their hands full as businesses busted unions, greenwashed their products, sent executive salaries through the roof, and took away health and retirement benefits from workers. These behaviors and many others have contributed to a palpable mistrust bordering on disdain for anything resulting in profit.
I have no doubt that the Ethix Merch Blog will ultimately be able to muscle its way through this resistence and find a place alongside the not for profit blogs. But the resistence itself, I think, is cause for concern.
Far be it from me to suggest that incalculable damage hasn’t been done to individuals and to the very fabric of society as a result of nefarious business practices, both here and abroad. In fact, these practices are the reason why Ethix Ventures exists. If sweatshops and environmental negligence weren’t the norm in our industry, I’d probably be writing bad novels and Kevin would be hawking peanuts at Red Sox games just to be close to the action.
My point is that there are good guys out there in the business world. Many people out there devote hour upon hour to the fight for economic justice, and we count ourselves among them. (You can believe me when I tell you our salaries are comparable to what folks are making in the nonprofit world.) We are just approaching the problem from a different and equally important angle. The cynicism and resistence we encounter by virtue of being for-profit, while understandable, is misdirected.
I hope that one of the byproducts of this blog will be that more activists take special care before categorizing any given business as friend or foe.




