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Business and Trade Show Ready: Getting Your Message Across

Converting Passerby to Client

20131002 Central Mass Business Expo boothWe try to take our own advice from time to time, especially with regards to self promotions. We created this trade show booth (left) at this year’s Central Mass Business Expo held at Worcester’s DCU Center last week. The visual impact was strong, wouldn’t you agree?

Our recent blog on “The Secret to Irresistible Trade Show Promotions” lays out some basic best practices for trade show impact. Booths should convey a unified, clear message (and useful take-home giveaways don’t hurt!).

Make it Simple, Make it Concise

We have so many options to choose from (being a promotional products distributor!) so we were limited only by our imagination. We chose one of the all-time best promotional products for our giveaway- a recycled, union made and printed chip clip! Paired with a simple layout and one color imprint, these chip clips will work double duty promoting the Ethix brand as well as keeping leftover snacks fresh. If you’re looking for additional ideas and other eco-friendly trade show promotions- we have many eco-friendly items listed on our site.

Look for the Label

When you shop, you look at the label, right? Well tradeshow giveaways are no different! These small details are never overlooked by booth visitors. When it comes to the products you choose to promote your company or organization, be label conscious. Look for the “Made in the USA” and “Union Made in the USA” labels and ask Ethix for help with your next trade show.  We’re here to be of assistance!

All of the display items we used were USA Union Made and were printed with a union bug. We were so pleased with our premium, professional banners and table throw- they all caught the eye of passerby. Make sure your displays and tabletop do the heavy lifting and explaining for you. With a mere glance at our booth- you could see what it is that we do! Request a free price quote today and get rolling on your next trade show or conference.


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