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Alta Gracia T-Shirts, a brand launched by Knight’s Apparel, makes everyone at Ethix Merch very happy! Congratulations for forming this partnership to the former BJ&B employees (now Alta Gracia employees). The standards here are verified through weekly checks by the Worker’s Rights Consortium (WRC), and student organizations such as  United Students Against Sweatshops (USAS) and United Students for Fair Trade have been supportive of the project.

Alta Gracia tee shirts are an important step toward showing there is demand for ethical collegiate apparel, which will hopefully bring universities closer to endorsing the Designated Suppliers Program (DSP).

Alta Gracia clothing is available in Barnes and Noble bookstores as collegiate licensed T-shirts, shirts, and sweatshirts. We encourage you find the nearest bookstore with Alta Gracia clothing, go there, and purchase ethical collegiate apparel to support these workers!

Also, can help you purchase Alta Gracia T-shirts and wholesale goods for your organization. Just contact us for help with artwork and designing your group’s union-made, ethical apparel!

Check out the Ethix Merch breakdown of Alta Gracia T-Shirts brand compared to others.

The project garnered the attention of the New York Times for it’s innovative wages, allowing unionization, and non-profit certification. Here’s an excerpt from the story:

SHIRT-articleLarge-v2The factory is a high-minded experiment, a response to appeals from myriad university officials and student activists that the garment industry stop using poverty-wage sweatshops. It has 120 employees and is owned by Knights Apparel, a privately held company based in Spartanburg, S.C., that is the leading supplier of college-logo apparel to American universities, according to the Collegiate Licensing Company.

For Knights, the factory is a risky proposition, even though it already has orders to make T-shirts and sweatshirts for bookstores at 400 American universities. The question is whether students, alumni and sports fans will be willing to pay $18 for the factory’s T-shirts — the same as premium brands like Nike and Adidas — to sustain the plant and its generous wages.

Read the rest of the article here.